Post by nurnobisorker80 on Nov 10, 2024 5:04:22 GMT
Yandex Direct offers a choice of two types of campaigns that will be shown in the Yandex Advertising Network (YAN): contextual and display. Which type of advertising is best suited for the current goals of your business will be discussed in more detail in this article.
At first glance, contextual and display advertising are similar: both display ads in the YAN, both have keyword targeting, but they have different goals. The goal of display advertising is to tell about a new product, to increase loyalty to the brand/company/product. The goal of contextual advertising is to sell a product or service to someone who is already interested in it.
Examples of contextual and media advertising on the website avito.ru
Contextual and media advertising also differ in off page seo service payment methods. In context, payment is made according to the CPC model - you pay for a click on the ad. In media advertising, payment is made according to the CPM model - for 1000 impressions. This clearly reflects the goals of advertisers: in contextual advertising, clicking on an ad is more important than informing.
It is important to understand that contextual advertising brings a warm client who has already formed a request, and media advertising works to increase user loyalty and awareness, and affects sales indirectly. If context brings you a client "here and now", then a client may come to you through media advertising in several months.
For a new company, ideally, first introduce the audience to the brand and product through media advertising, thereby creating a need and demand for new products. Next, launch contextual advertising , which will directly sell the product based on the already formed request.
For a company that has been on the market for a long time, the ideal option would be to use these two types of advertising in parallel, adjusting them to current goals. Thus, media advertising will increase brand awareness and expand the range of product consumers, and contextual advertising will convert traffic into sales.
Let's sum it up. If potential clients already know and are looking for your product or service, then contextual advertising will be the most effective for you. If you are launching a new product on the market and need to tell everyone about it, and also if you need to increase brand awareness or loyalty, then media advertising is for you. The ideal option: mix both types of advertising to expand the circle of consumers and increase sales.
At first glance, contextual and display advertising are similar: both display ads in the YAN, both have keyword targeting, but they have different goals. The goal of display advertising is to tell about a new product, to increase loyalty to the brand/company/product. The goal of contextual advertising is to sell a product or service to someone who is already interested in it.
Examples of contextual and media advertising on the website avito.ru
Contextual and media advertising also differ in off page seo service payment methods. In context, payment is made according to the CPC model - you pay for a click on the ad. In media advertising, payment is made according to the CPM model - for 1000 impressions. This clearly reflects the goals of advertisers: in contextual advertising, clicking on an ad is more important than informing.
It is important to understand that contextual advertising brings a warm client who has already formed a request, and media advertising works to increase user loyalty and awareness, and affects sales indirectly. If context brings you a client "here and now", then a client may come to you through media advertising in several months.
For a new company, ideally, first introduce the audience to the brand and product through media advertising, thereby creating a need and demand for new products. Next, launch contextual advertising , which will directly sell the product based on the already formed request.
For a company that has been on the market for a long time, the ideal option would be to use these two types of advertising in parallel, adjusting them to current goals. Thus, media advertising will increase brand awareness and expand the range of product consumers, and contextual advertising will convert traffic into sales.
Let's sum it up. If potential clients already know and are looking for your product or service, then contextual advertising will be the most effective for you. If you are launching a new product on the market and need to tell everyone about it, and also if you need to increase brand awareness or loyalty, then media advertising is for you. The ideal option: mix both types of advertising to expand the circle of consumers and increase sales.