Post by account_disabled on Feb 28, 2024 10:37:20 GMT
To know what mobile first means, just look at the latest Audiweb data from December 2016 and see how out of an audience of 30.7 million, or 56% of the population, as many as 46.7% access the web from mobile devices . Hence the importance of creating a site that respects the rules of mobile User Experience both in navigation and design and how these rules must also be known perfectly by those who deal with digital marketing. Today , in fact, it is no longer enough to have a mobile friendly site but we need to understand the needs of an audience that increasingly connects on the move with their smartphone. In essence, the good digital marketer must design a customer.
Naturally, there are niches - for example B2B - for which traffic from PC or MAC is still dominant and this is why every marketing Norway Phone Number strategy must be based on objective analysis, without ever giving up a responsive design that adapts perfectly to viewing from devices mobile. Then there are businesses that are absolutely mobile first , such as TripAdvisor or Huber for which desktop would make no sense. So what does it mean to be mobile first? Being mobile first means designing a smartphone journey for the user by applying a series of measures in three distinct areas: The design ,
The usability of the site and the loading of the pages The contents , which must be able to be easily read even from mobile devices Conversion funnels , which must be created in ways other than the classic ones In the case of design, this must first be thought of for mobile and then the site will be adapted to the desktop, contrary to what has always been done (from the menu to image management and so on). Page loading speed is also fundamental, especially given that every additional second leads to 7% fewer conversions. So if a desktop site can be full of images and texts, a mobile first site will have other features, perhaps entry points for conversions that are easily identifiable on the small screen.
Naturally, there are niches - for example B2B - for which traffic from PC or MAC is still dominant and this is why every marketing Norway Phone Number strategy must be based on objective analysis, without ever giving up a responsive design that adapts perfectly to viewing from devices mobile. Then there are businesses that are absolutely mobile first , such as TripAdvisor or Huber for which desktop would make no sense. So what does it mean to be mobile first? Being mobile first means designing a smartphone journey for the user by applying a series of measures in three distinct areas: The design ,
The usability of the site and the loading of the pages The contents , which must be able to be easily read even from mobile devices Conversion funnels , which must be created in ways other than the classic ones In the case of design, this must first be thought of for mobile and then the site will be adapted to the desktop, contrary to what has always been done (from the menu to image management and so on). Page loading speed is also fundamental, especially given that every additional second leads to 7% fewer conversions. So if a desktop site can be full of images and texts, a mobile first site will have other features, perhaps entry points for conversions that are easily identifiable on the small screen.